As Director of the communication department, I intend to increase the recognition of Lahmeyer and Tractebel as quality brands for engineering consultancy – at expert conferences, in international media, in associations and of course in the relevant social media channels.
I am interested in a lot of topics including rebranding, brand management and digital marketing including social media as well as Corporate Social Responsibility and employer branding. In times of change, the issue of change management is of particular importance, too. Many of our projects are far away from Germany. This is very exciting and poses an interesting challenge on our communication.